The usual apologies aside, I figured I'd just jump right into this one by explaining a little bit how things happen behind the scenes here at WHYH. It goes a little something like this:
I get a torrential flood of e-mail in my inbox. Some of it is music-related. Most are mass newsletter-type deals from various indie record labels, half of which I never signed up for (and, oddly, a lot of them are from the UK). And, I'll be honest, these press release-type e-mails probably only get read about 50% of the time.
Why?
Because I do this on my free time, and as such I don't think it should feel like work to check out a band rec. And because personally, newsletters feel like someone typed up a generic thing and hit the "send" button, then clocked out, went home, and didn't think about it until Monday. Like any other job.
Thus, the fastest way for a band to get my attention is a personal recommendation/suggestion. One specifically addressed to me. Even something as simple as "possible feature?" will get me interested, because I know the person writing the e-mail has actually taken the time to promote said band in a way that demonstrates that they actually give a crap.
Wouldn't you rather listen to a band that someone lovingly cares about enough to write personalized e-mails to even the smallest music blogs?
I thought so.
Such is the case with Sleepy Sun. Oddly, they don't seem like the type of band that would need such personal devotion on the part of their reps to sell them; a Californian band (already a head-start) with an album coming out on ATP June 1st (yes, that ATP), and their tour schedule reads like a map of locations off the North American continent I would go to if I didn't owe the government way too much money for deigning to educate myself. They've got a massive early Sonic Youth-type guitar sound that alone should be enough to convert even the most jaded listeners. I would even venture to state that Sleepy Sun is my favourite new (to me) band of 2010, music that I legitimately like without justification by comparison.
Yes, this seems like the premier example of a band where your average rep would just think a batch promo to half the music blogs on the internet would be enough.
Even so, there it was: a personal request that I check out their upcoming gig at this year's Sled Island and hopefully dig them enough to maybe mention them in the wrap-up. How could I NOT go out of my way to take a listen, even when the added download link didn't work?
I'm glad I did; songs like "White Dove" and "Red/Black" are right up my alley; grungy edged things with enough knowledge of composition to keep their dissonance/raunchy guitar from falling into chaos, and enough hidden melodic hooks to keep the balance interesting. If their upcoming album, Fever, is anything like this, I'll definitely be picking it up.
For those in the Calgary area (or, you know, anywhere in Alberta, you really have no excuse), these guys are playing Sled Island July 1st @ The Telus World of Science...a venue which I personally wish would host bands more often.
Sleepy Sun
On the Web: http://www.sleepysun.net
On Myspace Music: http://www.myspace.com/sleepysun
~J
